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Product Development
HTI is one of Europe's leading manufacturers of toys and enjoys a strong reputation within the global toy industry.
Established for over 55 years, the company was founded on satisfying the customer's need for the right product at the right price. With this philosophy at its core, HTI continues to have a customer-focussed, market-orientated approach to product development.
The company's massive investment in tooling and R&D and unrivalled design and brand management capabilities have enabled HTI to develop core competencies in many key market categories.
HTI's dedicated and experienced design team is focused on continuous and proactive product development and innovation.
Own Label Product Development
The HTI Design Team provides an entire product development service from design conception through to final manufacture, producing premium quality, design-led products at both entry level and premium pricing.
Investment in Tooling
HTI is committed to continuous investment in the development of own tooled designs for its high profile licensed ranges as well as own 'Smart' Design. This investment has resulted in some of the most innovative, exciting and unique toy products on the market today!
‘Smart’ Design
Utilizing over 55 years of experience in the toy industry, HTI produces a successful range of own design role-play toys. The ‘Smart’ branded range successfully combines new and exciting ideas and technology with traditional imaginative play theory.
The multifunctional restaurant Chefs Kitchen enables children to recreate all the excitement of a real busy chef’s kitchen with realistic voice phrases, cooking lights and sounds.... “Come on, it’s going cold!”, “One Chef’s Special for table five!”, “Table four’s order is ready to go!”
Junior waiters & waitresses can take customers’ orders from the menu included and place on the canopy for chef to get to work! With all the accessories necessary to cook up a treat, chef can wash food & utensils in the sink with real running water. Pretend to keep ingredients cool in the play refrigerator, set the oven timer and cook dishes to perfection in the oven or on the hob. When dishes are ready, chef can place them on the 'pass' counter, ready to go!
HTI's NEW 3 Level Multi-Storey Garage features a helipad, petrol station, car wash, ramps and a car lift between levels as well as die-cast cars - a modern move on of a classic boys play pattern. And after all the vehicle fun, everything packs away neatly into the cool, compact tyre shaped carry case for parent-friendly, tidy-away play!
Little divas can ‘get gorgeous’ with HTI's Dressing Tables across various designs. The adjustable mirror plays funky music, lights up and flashes to the beat! With opening drawers, dressing tables come complete with accessories including a battery operated hair dryer, hair styling and play cosmetics to glam up!
The popular Post Office is a big red letterbox that folds out into a fully stocked counter with stamps, coins and bank notes, driving license, saving books, ink stamp, postcards, envelopes and parcels. All accessories fit inside the letterbox with chunky carry handle for mobile Post Office play!
Quality Assurance
Whether we are assessing factories, installing quality procedures or simply being involved in the inspection service, quality is built into every aspect of the HTI offer. |
