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Key Categories
HTI has core competencies in several Key Categories of the Toy Market:
"Concentrating on our key categories enables us to add value and invention to the toy market"
Dolls Prams and Pushchairs
HTI is the UK Market Leader in the Dolls Prams and Pushchairs Market with a share that is three times bigger than the closest competitor.
Major licensed brands include Silver Cross and Mamas & Papas as well as Peppa Pig and Fifi & the Flowertots.
Role-play
No.1 manufacturer in the UK Role-play Market - HTI is Market Leader in Pre-school Kitchen & Food Role-play and All Other Role-play categories.
HTI manufactures many retailer Own Label role-play toys and also offers ranges in its own 'Smart' brand.
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Outdoor & Wheeled
HTI is a leading outdoor toys and wheeled toys manufacturer in the UK with many top selling lines dominating summer toy sales.
Vehicles
With an established own range of Teamsterz die-cast and replica vehicles worth approximately £5 million at retail, HTI has tremendous experience in the design, sourcing and manufacture of quality toy vehicles.
From replica die-cast to battery operated special feature, infra red and radio control, HTI also manufactures top selling vehicles within its JCB and The Simpsons ranges.
Everyday Toys
HTI is Europe's No.1 Everyday Toy Supplier, providing an extensive collection of own brand toy ranges across over 1,000 different lines, all positioned at pocket money price points.
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